The Brand Book:

THE DOOOOOPEST, MOST COMPREHENSIVE BRAND MESSAGING TEMPLATE IN THE GAME

The brand messaging that’s living in your head is not doing you any favors

Ready for some tough love, jefa? You want to scale and grow and take your biz to the next level, and that’s never going to happen if the only person who understands how your brand speaks is you. You’ve been piecing parts of your brand’s messaging together, one Google search at a time, but it’s never actually come together–and your business is feeling it.

 

Keep it real, dis you 👀

  • Staring at a blank page for hours

  • Terrified to delegate copy needs because you’re the only one who “gets your voice”

  • Showing up inconsistently across your communications

  • Paralyzed every time you need to reply to an email or a comment

  • Embarrassed or ashamed by your web copy

  • Nodding like you know the difference between a brand mission, vision and position when you definitely don't

  • Writing the 30th version of your company’s bio because you write a new one for every PR blurb or speaking engagement you do

 

It’s time to put your big biz panties on, Jefa

The truth is that you’re a real biz now. And that means upgrading from mental notes (or worse, random Notes on your phone), to off-ish documents you can refer to and use to delegate as you grow your business and your team.

Let’s get your brand messaging together–literally

The Brand Book is a completely customizable, 33-page Canva template that will provide you the space and guidance to create a comprehensive brand messaging guide for your brand, and is a replica of the brand messaging guide we create for our clients. 

Paired with our Dope Brand Voice checklist, the Brand Book outlines and gives a top-level explanation of all the internal and external elements you should have built out in order to have well-defined brand messaging.

New brand messaging guide, new you

once you’ve completed your brand messaging guide, you’ll feel empowered to:

  • Tackle your copy with confidence (fuck a blank screen!)

  • Delegate copy task, knowing your brand’s message will be clear and understood

  • Show up consistently across your communications

  • Create a more cohesive brand narrative

  • Point people to your single source of truth

  • Respond to messages and emails in ways that feel on-brand

  • Create branded content

And so much more

FAQs

  • For now, yes, the template is only accessible and editable on Canva.

  • Absolutely! We have Working Sessions, Consultations and Audits where we can review your work and tell you how you did!

  • For $67? No, babes!!! It will only serve as an outline that will tell you what elements you should have. But it will not teach you how to write them.

  • Absolutely not. This is intended to help you build your own messaging guide. Duplicating this and selling it as your own is plagiarism. So, maybe, don’t!